Dizzee Rascal Gets His Own Sneaker
Shoe companies have now realized that sneaker dorks and rap dorks are, more often than not, the exact same people. Which means it's only a matter of time before every rapper gets his or her own sneaker. Next up: London MC Dizzee Rascal. Dizzee's website reports that he's hooked up with Nike to release the Nike Air Max 90 "Tongue N' Cheek" sneaker, which looks very white and very crispy. Check below for a video advertising the shoe.
Dizzee created the sneaker along with Nike Design and creative director Ben Drury, and it goes on sale September 18 at exactly one store: Nike's 1948 store in the London neighborhood of Shoreditch. On September 21, Tongue N' Cheek, Dizzee's fourth album, will hit UK stores via Dizzee's Dirtee Stank label.