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In 1956, Hiroshi Yamauchi (the grandson of Fusajiro Yamauchi) visited the U.S. to talk with the United States Playing Card Company, the dominant playing card manufacturer in that country. He found that the world's biggest company in his business was only using a small office. This was a turning point, where Yamauchi realized the limitations of the playing card business. He then gained access to Disney's characters and put them on the playing cards to drive sales.