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It is possible to make substantial amounts of money buying stocks. But your chances of success diminish considerably if you are investing blindly and do not really know the market or how it tends to work. The following article will provide you with great advice that can help you make big returns on your stock market investments.If you feel like you need to step away from stock investing, feel free to take some time off. If times are tough or you are having a busy point in your year, then there's nothing wrong with setting the market to the side and taking a break. Doing this may help you avoid making an emotional decision on a trade, which can end up saving you money. The stock market will still be there when you are emotionally ready to return.Be sure you're comfortable with the assets you've bought. Your investment temperament should be something that you take into consideration when buying stocks. If any risk at all leaves you anxious, stick with conservative stocks and funds or even leave your money in guaranteed money markets and bonds. If you can handle a higher risk level, then you will have more stock investing opportunities.Don't let your own company's stock be the majority of your investment portfolio. Supporting your company is one thing, but risking you entire financial future by being over-weighted in one stock is another. If the company does poorly or even goes out of business, you could lose most of your wealth along with your job.Invest in the companies that you know and love. Notable investors like Peter Lynch and Warren Buffet made money by investing in what they were familiar with. Peter Lynch once said that he did not purchase electronic stocks, just because he could never understand how light came on when pulled the switched. He invested in companies that focused on making underwear, consumer staples and pantyhoses. You should select the sectors and industries you understand well.Use care when selecting a brokerage firm if you decide to invest in the market under their guidance or to let them invest for you. It's important to make sure the any firm you select is trustworthy and reputable. Lots of consultants and firms will assure you that they can deliver great profits and minimize risk, but not all of them possess the requisite professional skills. Use the Internet to find reviews of various brokerage firms.Do not be persuaded by anyone to do anything you aren't comfortable doing. Though it makes sense to listen to guidance in other realms of life, it is often unwise to do so when investing in the stock market. Always follow your own best judgement when making investment decisions. If you are not completely comfortable with a possible investment, just back away and do not commit your money to that company.Once you have narrowed down your choices of stocks, you should invest no more than 10 percent of your money into a single option. If your stock rapidly declines later, this can help decrease your exposed risk.If your stock is consistently failing, get out. While a stock might be steady, there's no reason to keep your money invested in it. Instead, seek an investment that shows a higher level of activity.It can be very tempting to enter the stock market. That being said, you need to know exactly what you are doing, and choose your investments wisely. Apply the tips you read and you should soon be making the best decisions possible.Caroline Nash, Charity, Caroline Nash