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There is nothing really new about email marketing. Spam and filtering are huge considerations for most people, but that doesn't mean they won't welcome an email from a company they actually want to hear from. The ideas that follow can teach you how to help other people, while increasing the profits of your business. Frank Kern},frank kernOne great way to follow up with customers and clients through email is to send them a free offer in one email. Add a statement that urges them to take advantage of this offer, in full. You could mention that there are a limited number and they must act now before they are gone.Use various platforms to test out exactly what the email marketing message looks like. After designing something on your computer, give it a test run on many different browsers, operating systems, and email clients. A message in Hotmail may look entirely different from a message opened in Gmail.Enhance your campaigns in email marketing with both passive and active feedback. Ask what they like about your emails, what they don't and what they'd like to see added, all called active feedback. Passive feedback is much more subtle and not noticeable to the reader. Look at the links and images that are getting the most clicks.Do not ever send emails with headlines such as 'Buy now"! the way you go about it. When you send out too many emails, customers will regard them as spam, and will be less likely to make a purchase from you. Build a strong relationship with your customers to ensure they respect you and what you sell. They will appreciate your efforts and be more likely to purchase from you.It's an excellent idea to have a link where customers can unsubscribe from your email listing. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. It is important that your customers feel in control and that they aren't being forced into anything.People should be able to opt out from your mailing list easily. Unwanted emails take storing space and time to delete. Additionally, spamming is a sure way to garner negative publicity at best and blacklisting at worst.Use the information you already know to create a much better shopping experience. Use their sign-up information to auto-fill forms, for example. This makes the buying process quicker for them and increases the likelihood that they will buy something.Make sure your content appeals to real people and isn't crafted to evade spam filters. When a message is written normally without the use of excess sales talk, you'll be able to avoid spam filters with ease. If, however, you use linguistic acrobatics to stay away from words such as "free," your words will simply turn off readers, and you may be nabbed by spam filters anyway.Now you can plainly see that email marketing is a great tool for a business of any size to build its customer base. Given the low cost, you really should give email marketing a try. Apply what you've learned here and take your marketing plans to the next level.